National Digital ForumMy notes from a few of the sessions I attended.
I enjoyed going along to this. It was a last minute thing as another staff member couldn't go for the whole time and suggested I go instead. I certainly felt energised by the whole thing and re-inspired about the whole digital content + web 2.0 thing + libraries. (This was somewhat flattened today by some staff members quibbling about the need for IM. *sigh*)
Web Metrics
Seb Chan Powerhouse Museum, Sydney
More and more people are not going through the front page. Google provides them with a “fire escape” entry. This can create a problem because stat counters/log stats might not pick them up.
Some good free web metrics include:
Google analytics
- Use for web sites, blogs etc
- Use the segmentation option
- Google trends
Feedburner
- Tracks RSS subs for blogs and podcasts
- Can report on those who just read in their feed reader
Technorati
- Measuring blogs
- Some people prefer to count how many comments they get
- Or who blogs about them
Howsociable.com
- Scores your site in different social networking apps
Net promoter score:
% promotors - % detractors = NPS
Summary
- Set goals, segment, observe trends
- Use appropriate measurement tools
- Find benchmarks (e.g. World internet report)
- Combine quantitative with qualitative
- Visits do not equal satisfaction
http://www.archimuse.com/mw2008/papers/chan-metrics/chan-metrics.html
Seb blogs at the museum
Useful book: Web analytics: an hour a day by Avinash Kasushik
Open Source initiatives at Archives New Zealand
Kathy Longson Archives NZ (www.archives.govt.nz/)
- Cost effective, not necessarily free
- Adaptable and flexible
- User supported communities
- Contributed to by the community
- Enables rapid development
- Open source and open standards digital continuity
Open Source products
- Drupal
- Used by NZ War Art (http://warart.archives.govt.nz/)
- NRAM (http://www.nram.org.nz/)
- Continuum website (http://continuum.archives.govt.nz/)
- Fedora/Fez – digital repository software ( fedoraproject.org/)
- Dspace – digital repository software (www.dspace.org)
Need ongoing access to expertise
- Software developers who understand your organisation are significant advantage
Using Social Media
Seb Chan Powerhouse Museum, Sydney (www.powerhousemuseum.com)
"What is REAL?" asked the Rabbit one day, when they were lying side by side near the nursery fender, before Nana came to tidy the room. "Does it mean having things that buzz inside you and a stick-out handle?"
"Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real."
"Does it hurt?" asked the Rabbit.
"Sometimes," said the Skin Horse, for he was always truthful. "When you are Real you don't mind being hurt."
"Does it happen all at once, like being wound up," he asked, "or bit by bit?"
"It doesn't happen all at once," said the Skin Horse. "You become. It takes a long time. That's why it doesn't happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand."
From The Velveteen Rabbit by Margery Williams).
Lesson: When something is loved, it doesn’t stay preserved
When something is made available via social media it will not “stay preserved” but it will be real and have meaning to those who “play” with it.
Think about
- Strategy
- Measurement
- Impact on business models e.g. putting up a Youtube video about an exhibition can bring more fee paying people through your door
The web is now about participation, not just information
- No longer web sites but web presence
- User patterns are now social not informational
- Messaging, social networks, casual gaming, multi-tasking/multi-channel
- High noise ratio
Macarthur Typology
Using social media means
- Have to give up some control
- Sharing
- Conversations
- E.g. how we share experiences today – via photos, txt, videos
Resourcing a web presence
- Increases over time, doesn’t drop off once the ‘launch’ is over
- Community or persona “managers” needed for
- Customer service 24/7
- Doesn’t scale ( e.g. 1 to 1)
It's quite frustrating for me to work in a place where I am one of 2-3 staff members who are interested in Web 2.0 and it's applications to libraries. Our student base at this campus appears to be a step behind in terms of embracing social networking compared with other institutions too.